Sep 24, 2007 1:39 PM

Take advantage of extra coverage & bonus distribution
Many of our monthly issues focus on pre- and post-conference/ convention coverage— some with bonus distribution on the convention floor. Our subscribers—the fleet managers who authorize the purchase of products and services just like yours—turn to Refrigerated Transporter for details on upcoming industry events and to read about what went on at these meetings.

Exhibitors—Drive traffic to your booth
When exhibiting at these shows, draw visitors to your booth by scheduling ads in the Refrigerated Transporter issues leading up to the show (Editorial Calendar). Promote your plans to be at the exhibition so attendees will know to look for your company. Then, advertise in post-show “convention coverage” issues to strengthen the contacts you made, and to promote your products to interested prospects who were unable to attend and depend on Refrigerated Transporter’s show coverage for information.

Compete for customer attention
Whether your company exhibits or not, our show coverage issues provide a continuing sales opportunity after the last booth has been packed away. Putting your sales message in Refrigerated Transporter is an excellent way to reach this audience.

Coordinate your advertising with these conventions and exhibitions listed below to make the most of your promotion dollars.

FEBRUARY 2009
February 9-12, 2009
Technology and Maintenance Council (TMC) of the American Trucking Associations (ATA), annual meeting and transportation technology exhibition
Orange County Convention Center, Orlando FL
www.truckline.com

MARCH 2009
March 8-11, 2009
Truckload Carriers Association (TCA) annual convention
Gaylord Palms Resort, Orlando FL
www.truckload.org/events

March 19-21, 2009
Mid-America Trucking Show (MATS)
Kentucky Exposition Center, Louisville KY
www.truckingshow.com

March 22-25, 2009
International Institute of Ammonia Refrigeration (IIAR) Industrial Refrigeration Conference & Exhibition
Hyatt Regency, Dallas TX
www.iiar.org

March 23-26, 2009
Vehicle Maintenance Management Conference (VMMC)
University of Washington, Seattle WA
206-616-1462
www.engr.washington.edu/epp/vmmc/

APRIL 2009
April 22-24, 2009
United Fresh Produce Association’s United Fresh Las Vegas 2009 Show
The Venetian & Sands Expo, Las Vegas NV
www.unitedfresh.org

April 24-29, 2009
International Association of Refrigerated Warehouses-World Food Logistics Organization-International Refrigerated Transportation Association (IARW-WFLO-IRTA) annual convention and expo
Westin Kierland Resort, Scottsdale AZ
www.iarw.org

MAY 2009
May 3-5, 2009
National Private Truck Council (NPTC) Annual Education Management Conference and Exhibition
Nashville Convention Center & Renaissance Nashville Hotel, Nashville TN 703-683-1300
www.nptc.org

JUNE 2009
June 25-27, 2009
The Great West Truck Show, Las Vegas
Las Vegas Convention Center, Las Vegas NV 888-349-4287
www.greatwesttruckshow.com

AUGUST 2009
August 20-22, 2009
Great American Trucking Show (GATS)
Dallas Convention Center, Dallas TX
888-349-4287
www.gatsonline.com

OCTOBER 2009
October 4-7, 2009
American Trucking Associations (ATA) Management Conference and Exhibition
Mandalay Bay Resort & Convention Center, Las Vegas NV
703-838-1755
www.truckline.com

October 19-21, 2009
International Foodservice Distributors Association (IFDA), The Foodservice Distribution Conference and Expo
Baltimore Convention Center, Baltimore MD
703-532-9400
www.ifdaonline.org


For dates of industry events not listed here, check the monthly issue of Refrigerated Transporter.

Refrigerated Transporter magazine • refrigeratedtrans.com
800-880-0368 • 713-523-8124 • FAX 713-523-8384
PO Box 66010 Houston TX 77266