Jul 20, 2011 10:16 AM

Matson is rebranding its three logistics units under the new name of Matson Logistics.

Combining the suite of services offered by the three entities—Matson Integrated Logistics Inc, Matson Global Distribution Services Inc, and Matson America Transportation Services LLC—into one brand will better define the full range of services the Matson name represents outside of ocean transportation. This includes domestic and international rail intermodal service, longhaul and regional highway brokerage, supply chain services, LTL transportation, specialized hauling, and company-operated warehousing and distribution. All the services offered will be marketed using a newly created Matson Logistics logo.

“As we grow and strengthen the Matson brand, it is important to differentiate ourselves as both a leading ocean carrier and logistics provider,” said Matt Cox, president. “In the past decade, Matson’s logistics services have become increasingly diversified, encompassing warehousing and distribution and moving beyond North American markets to include China. To clarify and strengthen our position in the logistics industry, we will now promote our services using one brand name: Matson Logistics.”

As part of this initiative, the three entities have changed their legal names to better reflect the more unified approach to providing logistics services. Matson Integrated Logistics Inc is now Matson Logistics Inc, Matson America Transportation Services LLC is now Matson Logistics Services LLC, and Matson Global Distribution Services Inc is now Matson Logistics Warehousing Inc. The new names are only legal name changes and do not require any updates or revisions to licenses, codes, customer contracts, insurance coverage, legal rights and obligations, or other documentation.

Matson Logistics is a subsidiary of Matson, which is a wholly owned subsidiary of Alexander & Baldwin Inc of Honolulu HI (NYSE:ALEX).