Cargill, Meyer Natural
Foods enter agreement
Jun 16, 2010 10:31 AM
Cargill’s US beef business and Meyer Natural Foods have entered into a multi-year agreement that creates a joint “go-to-market” approach.
This collaborative effort will focus on expanding sales of Meyer Natural Angus and Laura’s Lean Beef to Cargill’s retail and foodservice customers that wish to offer natural and organic beef products. Products sold under the joint marketing arrangement will be produced for Meyer by Cargill at its Fort Morgan CO processing facility.
John Keating, president of Cargill’s US beef business, said, “Meyer Natural Foods product will be more readily available to retailers, foodservice customers, and consumers. Cargill will be able to help customers better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura’s Lean Beef brand.”
Terms of the agreement, which took effect in late May, were not disclosed. Cargill’s US meat business is headquartered in Wichita KS, and Meyer Natural Foods is headquartered in Loveland CO.
Cargill is an international producer and marketer of food, agricultural, financial, and industrial products and services. Founded in 1865, the privately held company employs 138,000 people in 67 nations. For more details, visit www.cargill.com.
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