Roadranger agreement renewed
Jun 1, 2008 12:00 PM
Ten Years After Eaton Corporation and Dana Holding Corporation created the original Roadranger marketing organization, the two companies have renewed the initiative for an additional five years.
The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service, and support with Roadranger's customer promise of “More Time On The Road.”
The unprecedented alliance of former industry rivals, accompanied by an exchange of businesses, was designed to make each company stronger and more valuable to its customers by “virtually integrating” drivetrain systems and other products.
Overall, more than 200 different components are available through the Roadranger organization, supported by its network of more than 180 sales and service specialists.
Meanwhile, the design of the Roadranger website - Roadranger.com website - has been updated, making it more efficient.
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