Oct 1, 2006 12:00 PM

ALCOA'S new Dura-Bright wheels with XBR technology are now brighter than ever and provide customers with wheels that are 53% more reflective and with 74% more image clarity. Alcoa began transitioning in September from original Dura-Bright treatment to new Dura-Bright with XBR technology.

New Dura-Bright wheels with XBR technology feature the same patented treatment consumers have grown to appreciate with Dura-Bright wheels. The XBR technology continues to resist corrosion and eliminates the need for polishing wheels to maintain their shine.

Unlike competitive surface coatings that can crack, peel, corrode, and dull quickly, Alcoa's new Dura-Bright wheels with XBR technology penetrates the wheel and allows the brilliant shine to last even after years of use. Brake dust, grime, and oil residue wash off quickly and easily with a spray of soap and water. As before, Dura-Bright wheels with XBR technology combat liquid road de-icers and chemicals.