Michelin tires roll to first-place rank in study
Apr 1, 2004 12:00 PM
Michelin medium truck tires have been ranked first in quality and innovation in the 11th annual brand study conducted by Tire Review, a magazine for tire dealers.
The study's objective was to analyze tire dealers' perceptions of the brands they carry. A total of 500 tire dealers were asked to rate each brand of medium truck tire they sell in 19.5" to 24.5" sizes. Michelin tires scored 9.2 on product quality and 8.6 on product innovation on a scale of 10.
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