Educating customers about emissions rules
Jul 1, 2006 12:00 PM
International Truck and Engine Corp has completed the final educational session of a 16-week-long drive that helped prepare more than 2,000 customers in 30 communities for the impact of tougher Environmental Protection Agency (EPA) emissions-control mandates that go into effect January 1 on medium-range and heavy-duty vehicles with diesel engines. The effort represents the first leg in the company's 2007 Emissions Customer Education Campaign.
The 2007 Emissions Customer Education Campaign, kicked off by the 16-week-long drive, will share emissions-related information through face-to-face customer events, training seminars, webcasts, video, and literature. This initial phase was designed to inform customers about the estimated vehicle-price increases announced last fall and to increase understanding of the compliance technologies involved.
International has also trained more than 700 dealership sales personnel to date to ensure that small to medium-size businesses understand the regulations. As of late June, more than 1,000 sales associates in 13 cities in the United States and Canada will have gone through the sessions, titled “Clearing the Air on 2007 Emissions.”
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