May 4, 2009 8:45 AM

Hino Trucks has updated its website at www.hino.com.

With the design derived from three critical core elements—dynamic creativity, ease of content surfing, and fast web page loading time—the new site combines bold images with vocational videos and concise messaging to communicate “The Hino Advantage” attributes.

The site is deployed on a content management system (CMS). It consists of new features including real-life vocational case studies, complete model lineup with flash video, and an enhanced news section featuring the latest breaking industry news and a media gallery.

Hino’s truck model video, “Business in Motion,” spotlights the firm’s products and applications. The case studies section lets visitors visualize Hino Trucks at work in specific vocations such as utility, delivery, and waste and recycling management.

To capture the essence of the Hino brand, the site has been improved to embrace its nearly 100-year history, relationship with Toyota Motor Corporation, and US operating presence.