Mack to continue as sponsor
of Share the Road in 2010
Oct 7, 2009 1:45 PM
Mack Trucks Inc announced it would continue as a major sponsor of the Share The Road highway safety education program for 2010. The announcement was made at the American Trucking Associations’ Management Conference & Exhibition in Las Vegas NV recently.
Designed to enhance the safety of America’s roadways by teaching car drivers how to safely drive around large trucks, Share the Road uses professional truck drivers with exemplary safety records to deliver life-saving messages about potential blind spots, safe following distances, truck stopping distances, and other important topics. Traditionally, drivers have spread this information through demonstrations to local media, students, community leaders, and highway users around the United States, using a SmartWay-certified Mack Pinnacle model tractor donated by the truck maker as part of its support of Share the Road. Today, additional communication channels are also being used.
“Share the Road has exposed millions of citizens to essential information on how to safely drive around large trucks,” said Michael McNally, Mack vice-president of sales. “These messages have been delivered by the professional drivers who are the heart and soul of the Share the Road program. Their passion for safety helps them connect to a wide variety of audiences. And the program now reaches more at-risk young drivers than ever before through the use of social media, such as Facebook and YouTube.”
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