TCBY takes frozen yogurt
to the streets with truck
May 23, 2012 10:20 AM
TCBY recently launched its new frozen yogurt truck platform in Charlotte NC as part of its expansion. The company says the mobile truck model is the first of its kind and will meet the demand for more accessibility to TCBY products.
This truck features four flavors with a rotating variation of TCBY’s product line. The truck also offers a range of toppings. A Facebook page tells the daily location of the truck throughout the area: www.facebook.com/tcby.truck.
Pioneering the endeavor is area developer and franchisee Samuel Batt. Batt, who piloted the company’s first self-serve store and owns 10 TCBY locations, partnered with the company to open and/or franchise 23 self-serve locations in North Carolina and South Carolina within the next three years.
With more than 30 years of experience, TCBY has 380-plus franchise locations in 47 states. The company recently launched its new frozen yogurt classification called “Super Fro-Yo,” as well as Greek frozen yogurt, which has the same nutritional benefits of Super Fro-Yo plus twice the protein. TCBY is part of Mrs Fields Famous Brands.
© 2013 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus