Mack again will sponsor Share the Road
Dec 1, 2006 12:00 PM
Mack Trucks Inc again will serve as a primary sponsor of the American Trucking Associations' Share the Road program next year. The announcement was made after Mack received an award recognizing its 2006 sponsorship of this highway safety initiative at the ATA's recent Management Conference and Exhibition.
Designed to enhance the safety of America's roadways by teaching car drivers how to safely drive around large trucks, Share the Road delivers life-saving messages to hundreds of United States cities and reaches millions of motorists annually. The program uses as spokespeople a group of professional truck drivers with exemplary safety records. These drivers conduct safety demonstrations for local media in cities around the nation as a way to deliver the program's life-saving messages about potential blind spots, safe following distances, and truck stopping distances. The year 2007 will mark Mack's seventh consecutive year as a Share the Road sponsor.
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