Apr 12, 2011 3:51 PM

Volvo Trucks in North America, in response to increased demand, will ramp up production at its New River Valley, VA, plant, and recall approximately 700 employees.

“Customer response to our products—particularly the fuel-efficiency and performance of Volvo’s new near-zero emission engines—continues to be extremely positive,” said Ron Huibers, senior vice-president of sales and marketing.  “Combined with the improving economy, this response is helping us continue the momentum we established with our 2010 market share increase.”

The ramp-up—which includes adding a second shift—and associated recalls will take place in several stages between May 2 and June 13. Current employment at the plant is just under 1,500.

Volvo Trucks increased its combined US and Canadian retail sales volume 46% in 2010 and increased its market share two points to 9.6%. Through February, the company’s retail sales were up 47% versus the same period in 2010, and its year-to-date market share was up 1.6 points to 10.9%.