Yokohama launches campaign
aimed at smart tire investment
Sep 16, 2010 7:00 AM
John Cooney, Yokohama Tire director of commercial sales, said, “Tires are the third-largest operating cost for most fleets, so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer.”
SmartSolution will consist of advertising in print, dealer materials, and a dedicated website. As a communication platform, it is divided into a four-pillar value proposition:
•Longevity—“Considering that tires are a long-term investment, the brands that deliver the longest life and most even wear yield greater returns for the fleets,” said Cooney.
•Efficiency—“Our 703ZL drive tire, for instance, offers the deepest tread depth and lowest rolling resistance in its category,” said Cooney. Fleets can learn how much gas savings they can achieve with Yokohama’s fuel-efficient tires thanks to an interactive Online Fuel Savings Calculator the company launched on its website in July.
•Availability—“Yokohama tires are available for purchase at thousands of points of sale throughout the United States, including truckstops,” said Cooney. “Should the customer encounter a problem while on the road, we have them covered with our YES (Yokohama Emergency Service) dedicated roadside assistance program. We can handle any tire emergency quickly and effectively, 24 hours a day, seven days a week.”
•Dependability—“Our innovative casing technology allows us to predict casing growth and manage stresses better, protecting the tires against forces that cause casing breakdown,” said Cooney. “But our dependability extends beyond our tires. We work hard to build long-term partnerships with our customers based on trust and mutual respect.”
Celebrating its 40th anniversary in the United States, Yokohama Tire is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co Ltd. Yokohama Tire services a network of more than 4,500 points of sale in the United States. For more information, visit www.yokohamatire.com.
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