Sep 7, 2007 8:31 AM

Fusion Marketing, a Los Angeles CA-based full-service marketing company, and The NPD Group, a New York-based international consumer research firm, have formed a perishables industry-focused alliance.

Through Fusion Marketing services, organizations can reduce the uncertainty associated with the business decision-making process. The firm provides the necessary empirical basis for choosing the right path to develop successful marketing, sales, and merchandising programs.

Since 1980 in the United States and 1997 in Canada, NPD has monitored the eating and drinking habits of thousands of individual consumers, painting the picture of where meals are sourced, how they’re prepared, and what is consumed. NPD focuses on everything that happens with food and beverage products once they leave the place of purchase, and compiles a detailed database for thousands of items.

Organizations interested in information about NPD information and applications for the perishables industry should phone Fusion Marketing at 818-718-8084, ext 205.