Borden Dairy Co expands
distribution in Southeast
Aug 1, 2011 10:37 AM
Borden Dairy Company will bring its milk to more dairy aisles across the Southeast. The milk is now available in Alabama, Mississippi, and South Carolina at thousands of local retail locations. Borden milk is also sold in Texas, Louisiana, and Florida.
Coburg Dairy in South Carolina and Dairy Fresh in Alabama have been renamed Borden Dairy Co of South Carolina and Borden Dairy Co of Alabama, respectively, to support the brand’s relaunch and expanded distribution.
Borden Dairy Co of Alabama will also oversee local Borden milk processing in its Hattiesburg MS plant. The Hattiesburg facility will supply fresh Borden milk to communities throughout Mississippi.
Consumers will be reintroduced to the brand via an integrated retail and trade marketing plan that serves to educate and encourage them to “discover the Borden difference.” Borden will offer whole, 2%, 1%, and fat-free skim milk to consumers, along with strawberry and chocolate varieties.
Borden Dairy Co, headquartered in Dallas TX, employs approximately 4,500 people throughout the United States who support the processing, distribution, and sale of milk in local markets. For more information and local store locations, visit www.bordendairy.com.
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