Distribution agreement
for Campbell beverages
Jun 11, 2007 10:28 AM
Campbell Soup Co, Coca-Cola North America (CCNA), and Coca-Cola Enterprises Inc have entered into an agreement for distribution of Campbell’s single-serve beverage portfolio.
Under terms of the agreement, CCNA will have master distribution rights for Campbell’s single-serve refrigerated immediate-consumption beverages (24-ounce or less PET plastic). These include V8 100-percent vegetable juices, V8 V-Fusion juices, V8 Splash juice drinks, and Campbell’s tomato juice in the United States, along with similar products in Canada. The agreement takes effect immediately, and CCE and potentially other Coca-Cola bottlers will begin distributing the beverages in September 2007. Financial terms were not disclosed.
Campbell’s beverage portfolio represents about 10 percent of its North American sales.
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