FreshDirect puts farmer’s
market at customer’s door
Jun 10, 2010 9:48 AM
Turn off the alarm clock and sleep in; the weekly early morning dash to the Farmer’s Market for fresh salad greens and pasture-raised eggs has just ended. Online grocer FreshDirect is doubling its local offerings to include more than 350 products during the peak season, from more than 30 farmers and suppliers within 300 miles of New York City.
FreshDirect’s selection of local fruit, vegetables, dairy, cheese, grass-fed beef, seafood, bakery, and specialty products such as beer and wine can now be delivered to the customer’s door—with much produce within 48 hours of being picked.
For the company, local means within 300 miles of FreshDirect and with product traceability. Trucks will pick up products daily from farms on Long Island. Other products come from Pennsylvania, Connecticut, Massachusetts, New Jersey, and the Hudson Valley, as well as cheese from Vermont.
All of the farms and purveyors have been visited by the FreshDirect team. Whenever possible, FreshDirect places emphasis on small-batch or small-scale and family-owned and run companies.
Customers can order hormone-free, antibiotic-free dairy from Ronnybrook Farm, Constant Bliss Cheese from Jasper Hill Farms, grass-fed beef from Hardwick Beef, Long Island wines, Ommegang beer, new offerings from Satur Farms, fresh fruit pies hand-made by Breezy Hill Orchards, fresh Long Island seafood, packaged goods with locally-sourced ingredients—and when it’s ripe, corn from Altobelli Farms.
New website features include an interactive map of all of the farms that lets the user shop by proximity, as well as sweepstakes and discounts.Throughout this summer, FreshDirect’s weekly newsletter What’s Good will feature letters from the farmers themselves.
For more information, visit www.freshdirect.com.
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