Jun 28, 2010 12:02 PM

After extensive research and development, Green Shoots Distribution breaks the traditional distribution mold by introducing an innovative and unique strategy. Green Shoots, an elite employee-owned refrigerated direct store delivery (DSD) distributor, provides a model that allows small and independent business owners to gain visibility in a sector oversaturated by big name brands.

Green Shoots Distribution aims to build brands and drive success quickly by strictly focusing on tactics including class of trade, market coverage, brand partners, and key customers, coupled with 360 support and the best practices in sharing.

“Leading distributors carry hundreds of brands with thousands of SKUs, which naturally minimizes their ability to nurture and focus on every brand they carry,” said Nathaniel Noone, president of Green Shoots Distribution. “At Green Shoots, we only take on a limited number of employee voted-on partners—and only one brand per category—allowing us to offer the finest, most exclusive products to retailers.”

Green Shoots Distribution focuses on four essential brand building and growth classes of trade: Natural, Specialty, Universities, and Prestige Accounts. These four classes of trade will be covered in the top natural foods markets in the nation, initially honing in on Northern and Southern California. By the end of 2011, coverage will extend to the top 10 natural markets in the United States.

The Green Shoots Distribution team is made up of a network of selling and distribution experts with more than 100 years of DSD experience. This team hand-selects independent brands that are unique in their categories, thus offering them a distinctive distribution and partnership experience in which the relationship from brand to distributor, to retailer/store teams, to consumer is specifically tailored.

Access www.greenshootsdistribution.com to learn more.