Hormel acquires Country
Crock chilled side dish line
Jan 19, 2010 9:47 AM
Hormel Foods Corporation has entered into a definitive agreement to acquire the Country Crock chilled side dish line from Unilever United States Inc of Englewood Cliffs NJ. The transaction is expected to close by February 2010; terms were not disclosed.
The Country Crock chilled side dish line consists of 10 varieties of refrigerated, microwaveable, multi-portion, potato-/pasta-based side dish products. First introduced in 2004, the line is a strong player in the refrigerated side dish segment.
“The acquisition of Country Crock microwaveable, refrigerated side dishes represents a significant opportunity for Hormel Foods to advance its participation in the growing segments of convenient meals and side dishes,” said Jeffrey M Ettinger, chairman of the board, president, and chief executive officer at Hormel Foods.
The company was advised in this transaction by Centerview Partners LLC.
Based in Austin MN, Hormel is a multinational manufacturer and marketer of consumer-branded food and meat products. For more information, visit www.hormelfoods.com.
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