Jan 1, 2009 12:00 PM

The National Association of Wholesaler-Distributors (NAW) Institute for Distribution Excellence has released a new book titled OUTLOOK 2009. This publication is an executive's companion to the wholesale distribution industry study, Facing the Forces of Change: Lead the Way in the Supply Chain. To order, go to www.naw.org/outlook2009 or call 202.872.0885. Quantity discounts apply when ordering two or more copies.

OUTLOOK 2009 looks at the major and emerging trends that are becoming more relevant to the industry, including:

• Pros and cons of private label products.

• Growth and development of demand-driven channel relationships.

• Management challenges behind the new profit model of fee-based services.

• Sales management challenges related to increased business customer use of the Internet.

• Marketing tactics needed when selling online and the importance of a corporate website.

• The crucial role of information technology.

• Key forces that have changed the M&A environment.

• Leadership competencies critical for future distributor executives.

Visit www.nawpubs.org to learn more.