of its distribution
Sep 17, 2012 11:50 AM
Paleteria La Michoacana (PLM), the Modesto CA-based manufacturer of Hispanic ice cream treats, announced completion of the transition of its distribution to independent distributors in the Rocky Mountain region and parts of Texas.
PLM signed long-term agreements with leading independent distributors of frozen food and ice cream: Frosty Freeze (Colorado), Creamland Dairy (New Mexico), Price’s Creamery (West Texas–El Paso), Gandy’s Dairies (West Texas –Lubbock) and Affiliated Foods Inc, which covers a 10-state area servicing more than 1,000 independent supermarkets.
Ignacio Gutierrez, president of PLM, said, “We experienced a lot of growth in the last three years throughout the Rocky Mountain region and Texas. This is the next natural step for us. We want to provide more points of sales and better service levels to our customers as we continue to grow away from our core California market. We were well-poised to grow when we decided to bring in new capital in 2011 to finance our growth by becoming more efficient in our plant, expand our distribution, and build our service platform.”
“We have seen wonderful progress throughout the US Southwest as more chains have requested we distribute our product through accepted independent distributors that can consistently service this vast geography,” said Patricia Gutierrez, vice-president. “We have worked with our former distributor and our new distributors extensively these past few months to ensure a smooth transition to minimize any disruption to retailers and our customers throughout the US Southwest.”
Founded in Turlock CA in 1991, PLM is a producer, marketer, and distributor of ice cream and other desserts. The company is known for its methods used to produce its paletas, using natural fruits and quality ingredients.
For more information regarding the transition and service levels, visit www.ytupaleta.com or contact Patricia Gutierrez at 209-321-0079.
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