California Giant Berry
Farms picks FoodLink
food tracking system
Mar 18, 2013 9:39 AM
FoodLink, the commerce and traceability platform that connects fresh food retailers and wholesalers to a network of more than 2,000 growers, packers, and shippers, has announced that California Giant Berry Farms will use the company’s item-specific tracking system on all its strawberries grown in the United States.
Under terms of the agreement, FoodLink will create QR-coded labels for “clamshell” strawberry containers. The code will contain information about the specific growing location of the packaged berries, allowing trading partners and consumers to trace the berries back to their source. In the store or at home, consumers will be able to use a smartphone to scan the code and learn the origin of any California Giant berry. The company grows and ships more than 20 million trays of berries annually.
“The FoodLink Item solution really is a game-changer for California Giant and their customers,” said Eric Peters, chief executive officer of FoodLink. “Shoppers are increasingly demanding more and better information about the food they eat, and California Giant is among the first to cost-effectively align a complex supply chain moving millions of items to embed traceability data all the way from the field to the consumer.”
FoodLink’s recent acquisition of TrueTrac brought together that company’s advanced case- and item-level tracking systems with FoodLink’s network of buyers and sellers. The result is a web-based network directly linking information from a field where food is grown and harvested all the way through packing, shipping, and purchasing by retail category managers, ultimately bringing full visibility to consumers.
According to California Giant, the new system will serve as a valuable food safety tool and help consumers learn more about where their food is grown.
“We have worked very closely with FoodLink and our clamshell providers to create an accurate, efficient way of achieving our goals with this project,” said Lucky Westwood, vice-president of operations for California Giant. “We hope that this enhances the consumer’s confidence and overall experience with our berries. In the meantime, our daily attention is focused on a food-safe production system based on prevention and training throughout the company.”
For more information, visit www.foodlink.net.
© 2013 Penton Media Inc.