Sep 14, 2010 9:45 AM

Dairy.com, provider of web-based supply chain systems, introduced DairyTrace at the 2010 International Dairy Show, which is running through September 15 at the Dallas (TX) Convention Center. DairyTrace will help dairy plants trace raw milk back to the origin farms with greater efficiency.

Historically, it has been difficult for dairy plants to manage milk load receipt down to the farm level. With DairyTrace, users will have access to tools that help track the source of raw milk back to the originating farms in case of a product recall.

“Empowering dairy plants with track-and-trace capabilities addresses one of the industry’s long-standing challenges,” said Scott Sexton, chief executive officer of Dairy.com. “Pending legislation may create a greater burden on dairy plants to provide food traceability, and DairyTrace will help reduce the impact on plant operations by automating the tracking process for plant managers.”

Customers that use Dairy.com Receiving will be able to extend the value of their milk receiving system with DairyTrace. For plant personnel, DairyTrace will:

•Automate and consolidate tracking

•Offer a competitive advantage

•Complement manufacturing and distribution systems

The DairyTrace release date will be announced during fourth quarter 2010.

More information may be found at www.dairy.com.