Mar 27, 2012 10:16 AM

Pilot Flying J is launching its new MyRewards loyalty program in spring 2012. The program has a card for every customer: professional drivers, RV customers, and now for preferred fuel customers.

MyRewards members are eligible for in-store retail and restaurant discounts. Professional drivers will accumulate shower credits and points for purchasing fuel that are redeemable for in-store merchandise and food. MyRewards for the RV customer will offer discounts on fuel and dumping fees. Customers can find their MyRewards account details on receipts, at the in-store kiosk, or on the Pilot Flying J website.

Customers can pick up a MyRewards loyalty card at any participating Pilot or Flying J location and register it online, with the store cashier, or at the store kiosk. Professional drivers and RV owners who have a Driver Payback or Frequent Fueler Advantage card are not required to get a new loyalty card or re-register.

Now through the end of April, every time customers swipe their MyRewards card at the register, in-store kiosk or the fuel pump, they’ll be entered in the “Trace Adkins Ride for Rewards” sweepstakes to win $10,000 cash.

For more details, visit www.pilotflyingj.com.