For Summit Ice, driver
safety, fuel economy is
in the bag via GreenRoad
Mar 6, 2012 10:06 AM
GreenRoad has announced a new customer relationship with Summit Ice, a mid-size, regional ice manufacturing company based in Salt Lake City UT. Summit Ice operates a seasonal fleet of 15 refrigerated transport trucks, delivering pallets of bagged ice across northern Utah and into Wyoming.
In 2011, Summit Ice selected the GreenRoad driver performance and safety management service to proactively manage driver safety, mitigate risk, and maximize fuel performance.
Originally, Summit Ice evaluated legacy GPS-based telematics systems, but those were quickly deemed too limited and expensive for the firm’s needs.
“Our goal was to think ahead; we wanted a solution that delivered more than just traditional GPS. We knew with today’s technology we could get more data to help us manage safety and mitigate risk,” said Brian Washnock, president and owner of Summit Ice. “I want to be a good partner with my insurance company and show them that I’m doing everything possible to mitigate risk. I get all this with GreenRoad plus the GPS-stored data so I can go back and see where my drivers have been. GreenRoad is definitely the most complete and price-competitive offering we looked at.”
“Our business is complicated by seasonality,” he said. “We need to maximize our revenues between Memorial Day and Labor Day. Fuel costs are one of my top three business expenses. GreenRoad helps me maximize my revenue during this short season while managing expenses.
“We also had a big issue with idling; that’s a lot of fuel costs that add up quickly and impact the bottom line. With GreenRoad, for the first time, I can work with the drivers and the routes to minimize the impact of idling,” he said.
This summer, Summit Ice will be using GreenRoad to put in place a performance- and safety-based incentive program for drivers.
GreenRoad combines advanced in-vehicle driver performance technology with easy access, online data, and reporting to immediately transform driving culture, delivering superior drivers. It returns a positive ROI within months by reducing crashes and providing fuel savings. Most GreenRoad users experience a 50% crash reduction after six months of use, and average a 10% improvement in fuel economy that can go as high as 15% with GreenRoad’s active idling monitoring.
For more information, visit www.greenroad.com.
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