CP Ships adopts a single operating brand
Apr 28, 2005 9:08 AM, from staff and wire reports
CP Ships Ltd plans to rebrand its container shipping services under the CP Ships name and retire its seven operating brands by the end of 2005.
“We are listening to our customers and our own people,” said Ray Miles, company chairman. “They have told us they prefer us to simplify our business and trade under a single brand.”
Since 1993, CP Ships has acquired nine container shipping companies, seven of whose brands are currently active: ANZDL, Canada Maritime, Cast, Contship Containerlines, Italia Line, Lykes Lines, and TMM Lines.
All other aspects of CP Ships’ core strategy remain unchanged, including its regional focus with strong market positions and building investment capacity to manage through the industry cycle and make business and asset acquisitions when conditions are right.
Service schedules and trade lane coverage will not be affected.
