XStream acquires New England distributor
Mar 16, 2004 12:18 PM, from staff and wire reports
XStream Beverage Group Inc has completed the acquisition of Ayer Beverage, a central Massachusetts-based distributor of new-age beverages such as juice, water, and sports drinks. Specific terms of the acquisition were not disclosed.
Ayer Beverage will be renamed Beverage Network of Massachusetts and give XStream contiguous geographic coverage from Boston through Connecticut, joining forces with Beverage Network of Connecticut, XStream's previous New England acquisition. XStream also owns and operates Beverage Network of South Florida that covers Miami-Dade, Broward, and Palm Beach counties.
John Lehan will continue as general manager of the newly acquired entity. Beverage Network of Massachusetts will immediately distribute XStream's energy drink Yohimbe, while its Maui Juice products and the Squeeze soda brand will be distributed in the near future.
© 2013 Penton Media Inc.