Dreyer's buys Haagen-Dazs franchises
Feb 23, 2004 12:00 PM, from staff and wire reports
Dreyer's Grand Ice Cream Holdings Inc's wholly owned subsidiary, Dreyer's Grand Ice Cream Inc, has purchased the United States Haagen-Dazs ice cream shop franchise business from General Mills Inc. The Haagen-Dazs Shoppe Co Inc, based in Minneapolis MN, has 236 franchises for Haagen-Dazs ice cream parlors across the nation.
With this acquisition, Dreyer's now handles all the manufacturing and marketing of Haagen-Dazs ice cream in the United States.
In June 2003, Dreyer's obtained a license for the Haagen-Dazs brand in the United States when it combined with NestlŽ Ice Cream Co LLC. With that license, Dreyer's also obtained the ice cream supply contract to The Haagen-Dazs Shoppe Co.
Dreyer's Grand Ice Cream Holdings and its subsidiaries manufacture and distribute a variety of ice cream and frozen dessert products.
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