Cliplight Manufacturing rebrands,
repackages its HVAC/R product line
Aug 27, 2012 7:00 AM
Cliplight Manufacturing, provider of HVAC/R system leak detection and repair with more than one million sealant applications worldwide, has rebranded and redesigned packaging for its product line of refrigeration sealants, moisture eliminators, and dyes.
The rebranding features an updated Cliplight logo and packaging with product identifying color-coded swirls and cutting-edge graphics on a black background.
“All companies periodically modernize their branding, and now Cliplight’s rebranding will accentuate our efforts to market our new Super Seal Advanced as well as our existing products: Dry R moisture eliminator, Flash dye, and Super Seal Total,” said Linda Appler, director of marketing for Cliplight.
The graphics appear both on Cliplight’s patented vacuum-packed can and its box packaging, which has a Quick Response (QR) code for smart phone scanning navigation to www.cliplight.com. At this site, product and installation instruction details beyond packaging descriptions are posted. Application instructions in English, Spanish, and French for the products are also enclosed.
As part of the rebranding, the company has also introduced Super Seal Advanced, which is now supplanting Cliplight’s original sealant Super Seal Classic brand. Super Seal Advanced combines Dry R and an enhanced Super Seal Classic formula, which is a particle-free liquid that flows compatibly with the refrigerant and oil. Since its introduction in 2003, Super Seal Classic, developed specifically for the HVAC industry to ARI-700 purity standards, has successfully sealed more than one million refrigeration applications.
The addition of Dry R, which eliminates 20 drops of unwanted system water, combined with the new easy Quick 7-Step instructions on the back of every can, reverses the need for system recovery, pump-downs, and other preparations required by other sealant brands to eliminate moisture. Moisture potentially leads to acid, waxing, and reduced sealing performance. Super Seal’s patented vacuum-packed can with a relief valve makes it safe and easy to apply directly to R-410A systems’ low side without pump-downs.
For more information, visit www.cliplight.com or call 1-866-548-3644.
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