Zanotti increases North American focus
Feb 1, 2009 12:00 PM
Zanotti, which offers a full-line of transportation refrigeration equipment, has restructured operations for a greater emphasis on the North American marketplace. It now has separate operations for the US to take advantage of logistics benefits to better serve customers and dealers.
Based in Pegognaga, Italy, Zanotti SpA manufactures a wide variety of industrial and transportation refrigeration and air treatment equipment for the food industry in Italy. It began operations in North America six years ago, setting up offices in Ontario, Canada.
With the reorganization, the Zanotti distribution will be done through strategically-located facilities in North America.
The company offers nearly 30 different models of transport refrigeration units, including battery-drive split units, direct-drive split units, direct-drive one-piece units, diesel units, undermount diesel units, and trailer diesel units. It also has a variety of electric refrigeration solutions for stationary and storage trailers.
“As the North American operation evolved, 90% of sales growth was experienced in the US,” said Zoltan Lamperth, a partner of Zanotti East, one of the new regions created for the US. Zanotti East has a new 15,000-sq-ft corporate headquarters in Boston, Massachusetts, that includes full technical training facilities.
“It became apparent that Zanotti needed to have a base of operations in the States to take the business to the next level.”
Zanotti has established three territories in the US - East, Central, and West (divided into North and South) — “to maximize distribution, management, marketing, and support efficiencies,” said Lamperth. “By having multiple distribution points, we can better ensure parts and unit availability.”
Along with helping current dealers build their businesses by providing them with additional training and resources, Zanotti is expanding the size of the dealer base.
By way of example, Lamperth said a key focus of Zanotti East is on dealer and territory development “to ensure the consistency of professionalism, quality, and product support from cradle to grave.
“Zanotti SpA is very committed to the North American market and is continuing to make significant investments there.
“A huge growth opportunity is available in the US, particularly in the East,” he noted. “Zanotti's goal is to be the alternative choice in transport refrigeration.”
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