Apr 22, 2009 10:04 AM, By Sean Kilcarr, senior editor, Fleet Owner

Trucking experts believe the industry can no longer view the term "green truck" solely in terms of emission reductions. They say getting through the economic downturn and dealing with ever-stricter emission regulations means truck owners must find ways to lower their costs, too—to save green as well as be green, so to speak.

A panel discussion on "The New Green Truck" at the American Truck Dealers (ATD) 2009 Convention & Expo held in Washington D.C. this week delved into this issue. Speaker Tim Jackson, head of the Colorado Automobile Dealers Association, said how best to go green will become ever more critical in the months and years ahead.

"The most important thing is that you as truck dealers and owners cannot cede the moral high ground to the environmental extremists," Jackson told the audience. Trucks engine built today eliminate more than 90% of particulate and hydrocarbon emissions, he said, but noted there is more to be done.

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